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JDRF has now rebranded to Breakthrough T1D.
Our name has changed, our mission has not.

FAQs

Frequently asked questions about our transformation to Breakthrough T1D.
Content last reviewed and updated: 06.12.2024

Breakthrough T1D UK Logo

General FAQs

  • What was the meaning and inspiration behind the name?

    ‘Breakthrough’ signifies scientific discovery in research, our ability to break through barriers, advance progress and move the entire T1D community forward. Breakthrough T1D invites everyone to progress together. The name promises impacts large and small – from scientific breakthroughs and advocacy wins, to breaking through everyday obstacles. It’s a rallying cry to make an impact for everyone in the T1D community.

  • Why is JDRF rebranding?

    Since our founding more than 50 years ago, we and the world have evolved. So too has type 1 diabetes (T1D) science and our understanding of it. While our mission remains the same, how we communicate must align with who we are now and the incredible breakthroughs we are advancing for everyone in the T1D community.

    We researched how our brand was perceived by the T1D community, involving more than 5,000 people living with T1D all around the world.

    Juvenile Diabetes is no longer a clinically used term. 88% of people living with type 1 diabetes are adults. We need a brand which reflects this reality to engage more people in the T1D community and generate more support for our global mission. We are the same organisation – but with our purpose more clearly stated to be inclusive of the whole community.

    Our brand has changed and we’re bringing our history with us to celebrate our past, present, and future. We’re excited for this new era in our history and feel that our new name and look better represents who we are, what we do, and the full spectrum of the community for whom we advocate.

  • Why did we decide to change the name?

    After extensive market research, we determined that while our most engaged supporters valued and trusted our previous brand the name did not accurately represent who we are, what we do, or the full spectrum of the community we support. This is especially the case among people less familiar with us, who found our name a barrier.

    Global community insight confirmed, and staff and senior leadership agreed that ‘JDRF’ perpetuated misconceptions, with the word ‘Juvenile’ alienating adults, and the word ‘Research’ failing to capture the full picture of what we do. Using the acronym ‘JDRF’ as our name made it harder for people to engage with us, because they didn’t know – or couldn’t remember – the words represented by each letter.

  • Why refer to type 1 diabetes as T1D?

    The term T1D has been chosen as it is both used and recognised by people living with the condition. Type 1 diabetes is an autoimmune condition caused by the immune system mistakenly attacking insulin-making beta cells in the pancreas. It’s not related to lifestyle, it’s not reversable and it’s not currently curable. Using the term T1D will help us to address stigma and common misconceptions, providing clarity about our exclusive focus on type 1 diabetes.

  • Will JDRF’s goals and mission change?

    Our mission is not changing. And neither is our mission statement. Our mission is still to accelerate life-changing breakthroughs to cure, prevent, and better treat type 1 diabetes (T1D) and its complications.

    What we have now, however, is a simpler, clearer way to communicate our mission to our audiences:

    As we drive toward curing type 1 diabetes, we help make everyday life better for the people who face it.

  • What changes are happening with the rebrand?

    Our name, visual identity, and messaging have changed, including updates to the logo, color palette, typography, and other design elements. We’ve also refreshed how we tell our story to better drive our mission forward, and our values have been updated to reflect this evolution.

  • What does the logo represent?

    Our logo represents breakthroughs, both big and small for the T1D community. The name physically breaks through our visionary, precise and powerful burst creating the impact of what we do for the community. This outward expression is inclusive, energetic, and embodies optimism for the cures we will discover as a community.

  • How will this rebrand advance our mission?

    Strengthening our brand will help create more familiarity and engagement with our organisation, and ultimately, help us raise more funds as we drive toward cures. By telling a clearer story, we are removing barriers to more people joining our community and mission. Creating greater recognition will also help us increase distribution of resources to improve life with T1D. Stand-out messaging also helps us deepen relationships with existing supporters, volunteers, partners, government, and industry.

    This amplifies our efforts to fund research, accelerate treatment, and improve access to therapies and clinical education for the T1D community globally.

  • Have we consulted people with lived experience about the change?

    Yes, people affected by T1D are at the heart of everything we do. We conducted extensive global market research involving more than 5,000 people living with or caring for someone with T1D. Breakthrough T1D scored highest in testing.

  • Are we moving the focus away from children with type 1?

    Our focus has always been supporting anyone affected by T1D. Our new brand makes that clearer.

  • How can I support the rebrand?

    You can support our rebrand by sharing your thoughts and feedback to brand@breakthrought1d.org.uk. Your input is extremely valuable as we continue to refine and improve our new identity.

    Please follow our new Breakthrough T1D UK Facebook page and spread the word to your networks, sharing and engaging with our content.

  • Who can I contact with questions about the rebrand?

    Please contact our supporter care team at brand@breakthrought1d.org.uk.

  • Will there be an opportunity for existing supporters to feedback on the rebrand?

    Yes, if you would like to contact us regarding any feedback, please contact brand@breakthrought1d.org.uk.

Fundraising and engagement FAQs

  • How will the rebrand impact existing events?

    We’re excited to share that while our events will continue to deliver the same exceptional experiences, we’re stepping things up with a fresh new look and feel! Our marketing and branding are getting an exciting refresh, and we cannot wait to share it with you. Rest assured, while the visuals may be changing, our dedication to creating meaningful events for our supporters is stronger than ever.

  • Where can I buy Breakthrough T1D merchandise?

    Visit our new Breakthrough T1D shop for a range of branded merchandise for purchase, with more to come in the coming months.

  • What do I do with any old JDRF stock?

    People are welcome to keep their JDRF branded items. We are the same organisation – our brand is changing and we’re bringing our history with us to celebrate our past, present, and future. We ask that if you are attending an event after October, supporters wear Breakthrough T1D branded items, which we will provide. At the same time, we recognise it’s your choice.

  • How will existing regular gifts be affected?

    Existing regular gifts will remain unaffected. We will communicate with you about any upcoming changes to how you may see your donation listed on your bank statement. Your ongoing support will continue to make a meaningful difference in our mission, and we are grateful for your commitment.

  • Will donations already set up to JDRF automatically transfer?

    Donations to JDRF – including sponsorship and lottery tickets – will be processed as normal, through our secure channels. We will communicate with you about any upcoming changes to how you may see your donation listed on your bank statement.

    Please select ‘Breakthrough T1D’ when giving via 3rd party platform including Just Giving, Enthuse, Payroll Giving, Facebook, Instagram and GoFundMe.

  • How do I donate?

    Our donation process is not changing. You can donate via our website, over the telephone or write to us.

Information and support/research FAQs

  • How will the rebrand affect information and support?

    Our information and support resources will undergo a gradual transition to reflect our new brand identity. We are implementing a phased approach to minimise any wastage during this process. While the essence of our virtual and in-person events will remain unchanged, they will feature an updated look and feel consistent with our refreshed brand. This ensures continuity in our services while embracing our new identity.

  • How will the rebrand affect the research you fund?

    Our rebrand will not affect the research that we fund. Our mission stays the same, to prevent, treat and cure type 1 diabetes. We are the world’s leading T1D research and advocacy organisation. Our commitment to accelerating research breakthroughs is steadfast and the cornerstone of our work.

Brand film FAQs

  • What was the process to making this film?

    The film was co-created with individuals directly affected by Type 1 diabetes (T1D), with every person featured either living with or impacted by T1D. The stories depicted are based on their real-life experiences, and we also conducted in-depth phone calls with others in the T1D community to ensure broad and accurate representation. We worked with the creative agency Raw to produce the film, following a robust tender and procurement process to find a partner who would deliver value for money and meet our needs.

  • Did you involve people with T1D in the film?

    Yes, every individual featured in the film is either living with or directly affected by T1D, and many had no prior acting experience. Their personal experiences significantly shaped the script and direction of the film. At the outset of the creative process, we conducted over 10 hours of in-depth conversations with a diverse range of people affected by T1D to ensure a well-rounded and authentic portrayal. People with T1D volunteered to be involved, and they are at the heart of everything we do. We are very proud to have co-produced this film with our community.

  • Did you involve people with different types of experiences of T1D in the creation of the film?

    We engaged with a wide range of individuals and families affected by T1D to ensure a diverse representation of experiences. We carefully selected our cast to reflect this diversity, but our involvement with the T1D community extended beyond casting. Many voices contributed to the project throughout the entire process, helping to shape an authentic and inclusive portrayal.

  • How do you address concerns that the film might be distressing or triggering for some viewers?

    The film aims to raise awareness about T1D and provide an authentic portrayal of the daily realities of living with the condition. It also represents hope by portraying what a cure would feel like for the people starring in the film. For more information or support, please see our page on managing type 1 diabetes.

    For support with mental health and T1D, please see our page on emotional wellbeing.

     

  • How are you ensuring that film is representative of the community?

    We engaged with a wide range of individuals and families affected by T1D to ensure a diverse representation of experiences. We carefully selected our cast to reflect this diversity, but our involvement with the T1D community extended beyond casting. Many voices contributed to the project throughout the entire process, helping to shape an authentic and inclusive portrayal.

  • The film addresses some of the misconceptions around T1D and food. How do you respond to criticism that might perpetuate stereotypes or inaccuracies?

    One of the film’s goals is to address common misconceptions about T1D. A frequent misconception is that individuals with T1D cannot consume anything sugary. Another widespread but inaccurate belief is that T1D is caused by excessive sugar consumption. By challenging these myths, we aim to provide a clearer understanding of the condition.

  • How was the hypo scene handled? Are there concerns it might not be representative of everyone’s experience?

    We spoke with a variety of people with T1D about their experience of hypoglycemia (hypo) and tried to portray this using visual and sound effects within the film. We recognise that each person’s experience of a hypo differs greatly, but our overall goal was to provide a realistic depiction of what a hypo could entail.

  • The film ends with a vision of peace and a cure – does this give false hope?

    The film’s ending is intended to inspire hope and reflect the aspiration for a cure, while acknowledging that living with T1D is a daily reality. We hope the film will enhance awareness of T1D and increase support for advocacy and research efforts. By raising the profile of T1D, we aim to generate more funding and drive meaningful progress in finding better treatments and ultimately a cure.

  • What are your hopes for the film?

    We hope this film will raise awareness about T1D and create a powerful emotional connection with those affected. By showcasing its impact on individuals and families, we aim to inspire viewers to engage with our mission, find the resources and support they need, and take action. As a charity in need of funds, we also hope it will encourage those joining our community to donate, helping us raise money and get ever closer to the day cures are found.

  • Where can I watch the film?

  • How can I share the film?

    The film is being shared on our social channels from Monday 28 October, where you can reshare the film.

    But if you would like to post the film on your own channels you can share it using this link: https://www.youtube.com/watch?v=nJ09-n6QveI

    We suggest using the following when you share:

    @‌Breakthrought1duk has created a powerful film featuring real people living with or affected by type 1 diabetes (T1D). The film captures the daily challenges and relentlessness of T1D. https://www.youtube.com/watch?v=nJ09-n6QveI
    #BreakthroughT1DUK #WhatACureFeelsLike #T1D

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